How Branding Can Impact ROAS, For The Better

Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...

Thought-Starters: Creative Testing for E-commerce Ads

If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...

Brands, Web3, and the Metaverse with MacKenzie Green

Does every company now need an NFT product strategy? Anyone want a bite of the world’s first NFP, “non-fungible pizza?” What about a trip to pick up a few things in the Wendyverse? Are these...

Seasonal Best Practices for DPAs: Summer Edition

With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...

8 Creative Template Ideas to Boost your DPA Performance

Celtra for Dynamic Product Ads (DPA) is a powerful way to drive performance with help from beautiful, on-brand creative. In fact, over the past few years we have seen a push towards...

How To Make Fashion Campaigns Interesting at Scale

The fashion industry is soaring. In 2020, the global apparel market was worth $1.5 trillion and is expected to grow to $2.25 trillion by 2025. This industry explosion is great news for...

What Is Creative Transformation?

“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...

What Is Creative Consistency and Why It Matters for Facebook Dynamic Ads (DPA)

Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...

How Shoppers Are Planning For The Holidays and Creative Production Tips

Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...

Celtra & Pinterest Partners to Offer Creative Automation Integration

Creatives are fragmented and harder to scale: can automation solve this?

Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...

Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.

Celtra Holiday Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative

Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels

Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.

Celtra’s Survey Reveals Shopper Desire for Ad Personalization

These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.

Manual Production Projects That Could Be Solved Through Automation

Shoppers want creative variety. We found that 66% of consumers find brand creative assets (ads, promotions, social posts, etc.) to be repetitive. For brands to meet this challenge and produce the...