How subscriptions became QSRs’ hottest marketing trend
According to a recent Celtra survey, 52% of consumers said they’ve downloaded a new restaurant app in the last six months.
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Social Selling Lacks Creativity - Here’s How to Fix It
Design excellence in full-funnel social marketing is a critical but often overlooked element for driving success. Many brands can run engaging content and videos in the awareness phase but turn
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Brand-Side Marketing, Studio, and Design Jobs
With the pandemic affecting all of us, many talented marketing, design, and creative operations/studio friends and colleagues are finding themselves on the market for a new position. To make the...
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Why creative variety is the missing link to success
Did you know that the average person is exposed to 4,000-10,000 ads per day? Out of those ads, how many would you remember? Read up to learn why creative variety is the missing link to brand success.
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Scaling creative: Can technology make marketers’ jobs easier?
The Drum and Celtra spoke to some of APAC’s marketing leaders from iCar Asia, Carsome, and Zillingo, to learn how marketers can produce relevant creative variety at scale.
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Brands make up their content shortfalls by repurposing assets creatively
Brands need more content than ever but they are struggling to meet demands around volume, scale, speed and high-quality output. Read more to learn how to solve these challenges.
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Five ways to drive revenue with creative automation
Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.
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Creative content and to meet pandemic holiday demands
To win and fill in the revenue gaps this season, brands will need to deploy creative tactics and address the content gap effectively by harnessing the power of creative automation. Read about it here.
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How in-house teams can future-proof creative production
Brands are being forced to adopt digital workflows rapidly to adjust to the new normal. Learn how the proper workflows can help you move through creative production and campaign launches at speed.
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How Brands Meet Evolving Customer Expectations with Creative Automation
Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:
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Consumers want variety as well as relevance
Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...
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Automation can free up creative teams to solve business problems
Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? Read to find out.
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How consumers relate to brands
Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...
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52% of consumers passed on purchasing due to a poorly designed ad
More than half of consumers have been deterred from purchasing a product they might have considered because of a poorly designed ad, according to Celtra research. Learn more on cohesive branding here.
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Why a Modular Product Suite is a Must for Publishers in 2021
This year has been anything but ordinary. From the pandemic to the upcoming death of the Cookie, 2020 has made it incredibly difficult for advertisers and publishers to plan ahead. With so much...
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Conversations on Creative Enablement With CNN, NBCU, and InMobi
This past June marks exactly 10 years since we launched the first Celtra creative software. In 2010, we took on the challenge of how to make mobile advertising creative. We introduced a web...
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Discussing Creative Automation With Spotify and Lazada
This past June marks exactly 10 years since we launched the first Celtra creative software. In 2010, we took on the challenge of how to make mobile advertising creative. We introduced a web...
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Get Inspired: 3+1 Brilliant Campaigns from eCommerce Brands
With social distancing and stay-at-home orders, most retail brands have had to quickly pivot their campaigns to this new ecom-first reality. Even with states and countries starting to open, many...
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Stay-at-Home Consumers, Creative Production, and Making It All Work
Whether it’s professionally or personally, we’ve never had to deal with a pandemic of this scale before. As a marketer, it can feel like you’re flying blind, trying to walk the tightrope of...
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