For many marketers in the APAC region, there is one question that’s always top-of-mind:
How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?
Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.
In this episode, we discuss:
- The challenge of cultural nuance for creatives
- Digital and creative transformation in Asia
- Why she’s excited about the future of creative automation