Skip to main content

How to Adapt to the APAC Region’s Diverse Cultures & Markets

 

For many marketers in the APAC region, there is one question that’s always top-of-mind:

How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?

Today’s guest, Asha Gourinath, Lead in Digital Marketing & CRM for Grab SEA, has found her answer through experience, having launched many campaigns across Southeast Asia — she joins the show to share what she has learned.

In this episode, we discuss:

- The challenge of cultural nuance for creatives

- Digital and creative transformation in Asia

- Why she’s excited about the future of creative automation

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.