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Storytelling, Your Brand’s Sticky Bomb

 

Is there a magic formula for creative success?

One might say that Greg Martin, Executive Creative Director for Ace Saatchi and Saatchi, has developed one.

As today’s guest, Greg takes us on a journey through his career in advertising, letting us in on the biggest creative ideas and lessons along the way. Hear about the twists and turns, how he navigated them and what it’s like to build immersive award-winning campaigns.

Join us as we discuss:

  • The childhood hobby that signalled Greg’s creative genius
  • Winning advertising awards during times of uncertainty
  • The significance of user-generated content like Anna Banana
  • Some epic examples of brand awareness campaigns
  • The art of pitching wildly innovative ad campaigns 

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.