Never participate in anything where replacing you is easy.
Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask:
Are we replaceable?
That’s the philosophy powering Michelle Gabe, Director of Marketing at Truff, where she relies on the company’s unique market position and its founders’ equally unique personal aesthetic to foster a formidable word-of-mouth marketing machine.
In this episode, we discuss:
- The drastic change in consumer shopping behaviors and how to respond
- Why, once you move brand-side, you get things done
- The problem with impressions as a KPI