What if every time you promoted your brand, the world became a little better place?
For companies that incorporate giveback, it does.
Abbey and I discussed:
-How to balance a product message with a giveback story
-Replicating the emotional experience of a brick-and-mortar store online
-Why traditional approaches to influencer marketing may not work, and what does
Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.