Predictions for the Future of In-House Marketing w/ Laura Cunningham

Listen to “Predictions for the Future of In-House Marketing w/ Laura Cunningham” on Spreaker.

More and more brands are creating in-house agencies. Is this approach the future of marketing?

Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot of those same organizations are finding it a challenge to attract the caliber of talent that an agency can secure.

Could external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?

On this episode of BrandSide, I interview Laura Cunningham. Laura is the integrated marketing manager at Stitch Fix, an online personal styling service that uses algorithms and data to make individualized clothing recommendations.

We talked about:

• Aside from keeping the team motivated, what makes a successful in-house agency?
• The day-to-day life of an integrated marketing manager
• How brands can differentiate themselves in an online direct-to-consumer world

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.