More and more brands are creating in-house agencies. Is this approach the future of marketing?
Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot of those same organizations are finding it a challenge to attract the caliber of talent that an agency can secure.
Could external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?
On this episode of BrandSide, I interview . Laura is the integrated marketing manager at , an online personal styling service that uses algorithms and data to make individualized clothing recommendations.
We talked about:
- Aside from keeping the team motivated, what makes a successful in-house agency?
- The day-to-day life of an integrated marketing manager
- How brands can differentiate themselves in an online direct-to-consumer world