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Storytelling, Entertainment & Social Media With MacKenzie Green

People are visual beings. We see better than we hear.

So how do you create compelling visual aids to explain your creative ideas?

On this episode of Brand-Side, I talk with MacKenzie Green, an award-winning marketer and branded entertainment maverick who is currently the Social Media Director at BET+, a new streaming platform that focuses on black culture and stories.

MacKenzie and I discussed:

  • What innovation is and what it isn't
  • How to approach diverse audiences in marketing
  • Tips for doing a personal audit to improve your craft as a marketer

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

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