Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll have to create content that is exciting and participatory for the audience.
Today’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.
In this episode, we discuss:
- Major changes in the CPG industry over the past 17 years
- What engagement will look like for CPG brands in 2022 & beyond
- Getting an accurate understanding of the customer & automation
- Keeping up creative assets across regions & markets