Skip to main content

Forrester Creative Automation Study

Download PDF

This is a commissioned study conducted by Forrester Consulting on behalf of Celtra. Forrester Consulting surveyed 224 digital advertising decision makers in the US and the UK on their creative production challenges and objectives.

Download it now to learn:

  • How digital advertisers can use automation to improve their creative workflows
  • The ways that technology and current processes hinder firms' ability to deliver
  • The top challenges firms face in developing and producing new digital ad content