What's the biggest difference between working at an agency vs. in-house? According to Paulie Dery, VP Creative & Brand Strategy at YETI, it's about going to bed with different anxieties in your stomach.
Everyone wants to do great creative. But when you're working in-house, it's your department, your budget, and your idea.
It all falls in your lap.
Paulie joins the podcast to discuss all things brand-side. He shares how going in-house differs from working at creative agencies, what brands need to do to make in-house agencies successful, and of course, the work, campaigns, and ideas Paulie and his team are creating for YETI.
Here's what we discussed with Paulie:
- The key differences between an agency's relationship with a client and an in-house team's relationship to the entire business
- The importance of tracking data and using it to pivot in real-time
- How data plays into the art-and-copy model of advertising