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Celtra Technologies, Inc. (“Celtra”), the Creative Automation company, announced today it has signed a definitive agreement to receive a majority investment from Symphony Technology Group ("STG").
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Not everything that counts can be counted, and not everything that can be counted counts. -William Bruce Cameron As a director of Data Insights, Borut ensures that the vast amounts of data that...
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Is improving workflow on your agenda? According to a survey by the Association of National Advertisers, companies that prioritize workflow efficiency see an average of 20% increase in productivity...
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Step out for a stroll around the city and you may find that digital out of home (DOOH) is on the rise. With a growing variety of DOOH inventory becoming available, it’s a race to build reliable...
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In the digital marketing world, things are getting personal- in a good way. When a marketer strikes the perfect balance between being personable in ads that are personalized for the viewer, great...
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Scaling Studio is the enhanced development of Celtra’s Creative Automation software for producing enough creative variety and content volume to power any of today’s most impactful campaigns. It’s...
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Celtra’s industry-leading creative production offering has had an upgrade! Celtra Scaling Studio is the enhanced development of Celtra’s Creative Automation software for producing enough creative...
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“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”...
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How can creative teams continue producing high volumes of content for CTV while keeping costs low? As cable TV dies a slow, quiet death, more viewers are turning to streaming platforms for their...
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The collective feeling of doom and gloom looming over the media industry following an extensive number of layoffs in the last several months is still lingering in 2023. Like a bad DJ clearing the...
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Celtra for Dynamic Product Ads (DPA) is a powerful way to drive performance with help from beautiful, on-brand creative. In fact, over the past few years we have seen a push towards...
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What are your new year’s resolutions? At Celtra, our resolution this year is the same as every year. Stay creative. Creativity means different things across the spectrum of marketing channels and...
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A word with Customer Success Directors Tessa Daugherty & Frankie Morgan As a workforce, we have undergone an incredible amount of change in the last few years, notably in the client-facing space,...
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As we sprint through the last month of 2022, let’s stop and take stock of our evolving world of digital advertising technology. Our guest, Utshob Alam, VP of Analytics at Media Math, has...
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With Maja Mikek, Co-founder & CFO of Celtra In the spirit of keeping up with the times and staying on the pulse of industry news (as we love to do) this second part of the Driving Momentum in the...
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Creative Insights Report: Third Edition Great news for all those who thrive off industry benchmarks and hard numbers… the latest Celtra Creative Insights Report is finally here! Take a deep dive...
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With Šaša Šuštar, Design Director at Celtra Studio A New Era… In 2020, the work-from-home (wfh) model felt like an exciting yet likely passing phase. In 2021, we felt the excitement fade and...
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The entire tech world moves at a breathtaking pace, but streaming services in particular have had some major changes these past years. Working in Media Tech can make your head spin, but Kimberly...
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A good agency tells a client's story, but a GREAT agency learns to tell its own. This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man,...
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With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up. Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those...
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How can meaningful inclusion make a measurable difference and create lasting importance? In media and technology this is as important as ever and driving economic inclusion for creators is the key...
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