Stay ahead of what’s driving digital ad performance with our latest Creative Insights Report: 9th Edition, featuring H1 2026 benchmarks and emerging creative trends across channels and verticals.
Here’s a look at what’s inside:
- How complex, immersive formats extend the window of peak creative performance: Instead of spending time and money constantly swapping out old ads, using immersive, multi-layered formats keeps viewers engaged longer. This strategic format selection extends your peak performance window by 1.4x – 1.8x
- Why active control beats passive viewing: Giving users the power to interact with shoppable ads yields much better results. Features that let audiences scroll, swipe, or tilt to explore products deliver click-through rates up to 14.5x higher than static ads.
- How personalized versions are defining CTV: Streaming television campaigns are moving away from generic, one-size-fits-all commercials. We saw a 95% year-over-year growth in CTV ads that automatically adapt headlines, images, and offers for different audiences.
- Fresh H1 2026 performance benchmarks: Access baseline numbers across major industries, including average engagement, click-through rates, video completions, and ad exposure times.
Replace campaign guesswork with clear, data-driven insights that help you make better creative decisions before you launch.
