Inmar Media, a data-driven technology company connecting brands and retailers across the commerce ecosystem, delivers advanced, high-performing advertising solutions for today’s performance-driven advertisers.
Going beyond reach and visibility alone, Inmar Media focuses on how creative drives performance, helping campaigns capture attention, increase interaction, and deliver measurable outcomes.
Across campaigns where both static display and Celtra-powered rich media are deployed, performance consistently shows that richer creative drives stronger results, delivering higher click-through rates while enabling measurable engagement through deeper interaction and increased time spent with the brand.
Driving stronger performance within evolving advertiser expectations
As advertisers look to measure performance beyond clicks, the role of creative becomes increasingly important in delivering meaningful outcomes.
Inmar Media‘s rich media approach enables campaigns to deliver against a broader set of objectives, without requiring changes to media strategy, targeting, or operational complexity. This allows teams to:
- Drive stronger click-through rates within existing campaigns
- Introduce measurable engagement beyond clicks
- Align campaign performance more closely with advertiser goals
- Deliver improved results without additional production overhead
At the same time, expectations from advertisers were rising. Brands were looking for more engaging, high-quality ad experiences that could stand out, capture consumer attention, and deliver measurable performance.
Richer creative within existing campaign environments
Across campaigns, Inmar Media delivers both static display and Celtra-powered rich media creatives within the same environments.
While static display provides a familiar foundation for reach and visibility, rich media enhances how creative is brought to life through:
- Motion and dynamic elements that capture user attention
- Interactive features that encourage user participation
- More immersive formats that extend the user experience
Same campaigns. Dramatically different results.
For a leading premium beer brand, Inmar Media’s rich media creative drove dramatically higher click-through rates compared to static display running in parallel – outperforming Celtra benchmarks by a significant margin.
Stronger performance where it matters
Rich media delivers higher click-through rates than static display, driving clear performance lift without changes to media strategy or targeting.
Ability to sell more than just click KPIs
Beyond CTR, rich media enables measurable engagement through user interaction and increased time spent with the brand, introducing additional KPIs that static display cannot capture. This allows Inmar Media teams to position campaigns around a broader set of outcomes, from clicks to engagement.
Strong, above-benchmark performance across all Inmar Media’s campaigns
Beyond the example shown, Inmar Media’s rich media creatives consistently outperform Celtra benchmarks when looking at average performance across all campaigns, reflecting the strength of their creative execution and the expertise of the teams behind it:
Creative as a performance driver
Together, these results reinforce that Inmar Media’s approach to rich media is not just a creative enhancement, it is a proven way to drive stronger results from existing campaigns.
With experienced teams and a well-established approach to rich media, Inmar Media consistently delivers high-impact advertising experiences that meet, and exceed, the expectations of today’s advertisers.
