What does it really take to scale creativity without losing effectiveness? In this conversation, Miha Mikek, Founder & CEO of Celtra, joins Najoh Tita-Reid, Former Global Chief Growth Officer at Mars, and Danilo Tauro, CEO of CartographAI, to explore what’s still holding enterprise brands back and what it takes to move forward.
They unpack why the creative supply chain is broken for most large organizations, how AI is transforming creative workflows far beyond content generation, and what CMOs should prioritize in the next 30 to 90 days.
