Case Study: inDrive Shortens Campaign Delivery From 2 Weeks to 3-5 Days With Creative Automation

inDrive, an international ride-hailing service, operates in 46 countries globally. To successfully promote their service in over 700 cities, the marketing team needed to consistently deliver multi-language performance campaigns with thousands of ads. They struggled with the manual process and turned to automation to become faster and more efficient. By using Celtra, they have reduced the time needed to produce a campaign from 2 weeks to just 3 to 5 days.

Challenge: Design team wastes time by manually delivering large-scale digital campaigns

As a global business, inDrive faced a constant need to deliver large international performance campaigns with thousands of assets in a short period of time. The design team encountered an overwhelming workload while manually producing all the necessary creatives. They sought a way to optimize internal processes, increase efficiency, speed up production and updates of the creatives, and at the same time keep the quality at the highest level.

Solution: Modular templates increase speed of ad delivery

By implementing Celtra Creative Automation and enlisting the help of Celtra Creative Services, inDrive developed a new, more efficient process that eliminated the need for 100% manual creation. This new process prepares for two different types of campaigns: always-on and special campaigns.

For generic, always-on campaigns, inDrive designed 40+ static and animated modular templates. These templates make it easy to produce new creatives by simply changing the data, images, and copy using the content feed, delivering any needed ads in no time—without building the design from scratch.

For special campaigns that require new, different layouts, the designers build a new template and use automation to create all the necessary variants, delivering the campaign in 3-5 days instead of 2 weeks.

Results: National campaign in Brazil sees 15x greater efficiency

For a national campaign in Brazil, the inDrive team received a request to produce almost 18,000 creatives in one week, with the campaign launch happening immediately after delivery. Using Celtra’s Creative Automation, they built new templates and used automation to create all the necessary variants. One designer was able to produce 17,904 creatives in just five days, making the process 15x more efficient than it would have been without using Celtra.

Want to see how Celtra’s Creative Automation solution can help your business? Reach out to our team and see our cloud-based platform in action.