Choice Hotels Targets Baseball Fans

Today, Mobile Marketer reported that Choice Hotels is running a sweepstakes as part of its premier sponsorship of the MLB PrePlay application.
MLB Advanced Media – the interactive media and Internet arm of the MLB – partnered with game studio PrePlay  and Celtra on the initiative. The app is available for iOS devices and can be downloaded for free from Apple’s App Store.

Today, Mobile Marketer reported that Choice Hotels is running a sweepstakes as part of its premier sponsorship of the MLB PrePlay application.

MLB Advanced Media – the interactive media and Internet arm of the MLB – partnered with game studio PrePlay  and Celtra on the initiative. The app is available for iOS devices and can be downloaded for free from Apple’s App Store.

The Choice Hotels sponsorship of the MLB PrePlay app includes a mention of the brand on the homepage of the app as well as banner ads that run along the bottom of the app. The banner ad copy includes a call to action, encouraging consumers to click for a chance to win tickets. When tapped, the ad brings up a landing page, where users can enter their email address for a chance to win two tickets to the 2013 World Series. After entering their email address, users can also check boxes to opt-in to email newsletters from the MLB and Choice Hotels.

The sponsorship is simple, yet effective given the app’s content.  Consumers browsing through the MLB app are most likely to be quickly searching for information on their favorite teams, so a more elaborate ad campaign may not have been as impactful for the company.

Read more about The Choice Hotels mobile rich media campaign on Mobile Marketer.