Get Ready for the Creative Automation Revolution
June 24, 2020 By Miha Mikek
Consumers have evolved. They’re on more screens. They’re more demanding. They turn to word-of-mouth and are critical of the content and ads they see.
If you’re a smart marketer, you know how consumers think about ads they didn’t ask to see and you try to avoid putting anything in front of people that might annoy them.
Indeed, the best brands now communicate with consumers in direct and honest ways. As a result, much of marketing has gotten quite a bit better. It’s taking new forms and becoming more authentic, conversational, agile, and more in tune with the unique demands of consumers.
Creating content for this fast-paced, two-way environment can get overwhelming, and fast. But the marketers’ enemy isn’t the always-on, ever-expanding digital landscape. It is the traditional creative production process that can’t keep up with the speed of content consumption.
Think about it.
Technology has disrupted every other aspect of marketing. There’s an explosion of new channels and sophisticated ways to manage the media buys and campaigns across them.
Yet, when it comes to creative, old-school, linear production processes reign supreme.
Marketers are stuck in the rat race of brief-debrief-production-local activation. If they want to scale, they need to spend more money and hire more people.
The gap between the resources marketers have and the content they need to succeed is too steep-and it keeps growing. They are spending budgets that are already strained or declining.
Teams are spread too thin. It’s too slow. It’s too expensive. It’s not sustainable.
Brands that are winning are doing things differently. They’re out-marketing everyone else by being faster and more personal at scale.
How do they make the magic happen?
Introducing New Software to Empower Marketers
Meet Creative Automation, a solution that powers brands like Spotify, Adidas, Yeti, and many more.
These brands embrace creative automation to meet today’s content demands. They’ve eliminated manual and repetitive tasks while enabling new levels of agility, responsiveness, and scale. With that, I am thrilled to share the successes our customers have seen since partnering with Celtra.
Creative Automation explodes your speed-to-market. Take it from Spotify:
“By introducing creative production automation to our workflows, Spotify has been able to produce and launch 4 times more content with twice as fast production cycles with our global summer campaign. This kind of scale would not be feasible with manual creation;” said Veda Partalo, VP, Premium Brand & Marketing at Spotify
Creative Automation multiplies adidas’ content volume without compromising on quality:
“Celtra let us turn our brand tool kits into flexible creative master templates that could be adapted into 100s of beautiful variants by local markets, saving us money and time per campaign, while maintaining quality and enabling personalization,” Marcus Cho, Global Lead, Consumer Engagement, Audience & Media Personalization, adidas
Celtra Now Offers 2 Distinct Software Products for Brands and Publishers
Back in 2010, we launched Celtra on the vision of helping marketers bring their stories to life on digital channels. Since unveiling our first design tools back then, our cloud-based software has fueled the production of quality creative at scale for thousands of campaigns, Fortune 500 companies and disruptors alike.
In addition to Celtra’s Creative Automation Software for Marketers, our original product will continue to serve publishers and advertising service providers under a new name. Celtra Creative Enablement for Programmatic is the new name and home for the solution trusted by the likes CNN, NBCU, Hearst, Vice, and many more.
Today marks the next chapter in Celtra’s evolution. Creative Production Automation will be a game-changer for companies, and I could not be more excited to invite brands to join the ranks of the out-marketers we are proud to call customers today.
If you’d like to learn more, get in touch with us today.
– Miha Mikek, CEO & Founder, Celtra