The best in market display advertising analytics just got better! We’re excited to announce that AdCreator 4 users are now able to view campaign performance on account level as well.
The best in market display advertising analytics just got better! We’re excited to announce that AdCreator 4 users are now able to view campaign performance on account level as well.
This will help advertisers address a variety of pain-points in campaign performance management and measurement, empowering them to be more efficient while delivering higher ROI.
With the introduction of Reporting Center and with focus on eight key metrics such as core viewable rate, ad engagement rate, video play and completion rate users can now have a much more straightforward and comprehensive understanding of how their campaign performance measures up on account level. Advertisers can control data using familiar breakdowns by categories such as industry, placement or format and can access campaign performance over time.
Reporting Center is complemented by a groundbreaking Report Builder that allows analysts to decipher data in exciting new ways, generating custom reports on demand or using a set of customizable templates in no time. Together, the two upgrades will help customers manage ad performance and creatives in a dynamic environment.