We all know that great branding is about the whole package. With that in mind, iMedia set out to find examples of 10 marketers who demonstrate a winning attitude in both their professional accomplishments and personal style. Just like last year, we determined that intelligence, open-mindedness, and perseverance are the qualities that make for a truly “hot” marketer — that is, someone who embodies the traits of success both inside and out.
So turn on the fan, pour the lemonade, and do whatever you can to keep your cool — because 2012’s list is definitely turning up the heat.
This article was originally published in iMedia Connection.
Beauty might be in the eye of the beholder, but there are some pleasing traits that everyone can agree on. Confidence, personal pride, and style are just three of the characteristics we use to size up and assess others. This holds especially true in the advertising industry. It’s common knowledge that a put-together marketer is more likely to get the job, win the pitch, and rise in the ranks than someone who spends less effort in cultivating and maintaining their personal brand.
We all know that great branding is about the whole package. With that in mind, iMedia set out to find examples of 10 marketers who demonstrate a winning attitude in both their professional accomplishments and personal style. Just like last year, we determined that intelligence, open-mindedness, and perseverance are the qualities that make for a truly “hot” marketer — that is, someone who embodies the traits of success both inside and out.
So turn on the fan, pour the lemonade, and do whatever you can to keep your cool — because 2012’s list is definitely turning up the heat.
Mihael Mikek, CEO and Co-Founder, Celtra
When he isn’t windsurfing, skiing, or traveling with his beautiful family, Mihael Mikek starts and grows multi-million-dollar businesses. After founding several businesses in the medical and chemical service fields, Mikek transitioned to the digital sphere by creating Celtra, a mobile rich media display advertising platform.
Mikek developed the concept for Celtra in 2006 while studying at Babson’s MBA Business Hatchery. In just a few short years, Mikek put his idea into action and raised more than $7 million of private venture capital. Mikek’s quick response to the market evolution was instrumental for Celtra’s success. Today, Celtra provides services for major clients such as 20th Century Fox, Warner Bros, New Line Cinema, Paramount Pictures, and other clients from the entertainment industry.
Under Mikek’s guidance, Celtra has been nominated for several industry awards including an American Business Award, MassTLC award, and AlwaysOn Top 100 Mobile.