It’s been a busy couple of weeks for Celtra. We shared our insights on the topic of creativity and technology in display advertising, presented our latest innovations and debated the future of the industry at quite a few major events.
It’s been a busy couple of weeks for Celtra. We shared our insights on the topic of creativity and technology in display advertising, presented our latest innovations and debated the future of the industry at quite a few major events.
Internet Week New York
Celtra hosted a panel with speakers Alan Schulman, CCO at SapientNitro NY, Tom Donovan, Digital Manager at Haworth Marketing & Media, and Miha Mikek, Celtra’s CEO and Co-founder. The panel entitled “Make Way TV, Cross-Screen Display Brand Advertising Is Coming and Is Here to Stay” was moderated Mark Bergen of AdAge.
Later that day Matevz Klanjsek, Celtra’s CPO and Co-founder and Tom Donovan, Digital Manager at Haworth Marketing & Media presented how one of the largest retailers is utilizing Celtra’s innovative dynamic creative optimization solutions.
Omnicom Summit, London
We had the opportunity to join the Omnicom community of CEOs and Senior Executives in coming together and connecting over innovation, technology and the shape of things to come for clients in the marketing and advertising world. Here, Matevz Klanjsek shared his views on emotion driven creativity in technology driven advertising.
4A’s Transformation, LA
The 4A’s Transformation – The Idea Effect was the place to be for agency and advertising leaders. At the event attendees listened to thought provoking and inspiring sessions on topics ranging from content creation and storytelling to agency management and collaboration.
In a panel called “Are we ready for mobile?” Miha Mikek, Michael Rosenberg, Vice President of Media & Mobile Marketing at Paramount Pictures, Avi Zimak, Vice President of Sales at Outbrain and Barry Lowenthal, President of The Media Kitchen shared advice on how we can accelerate the learning and experience curve of transferring traditional digital skills to mobile.
Watch the entire session here.
IAB Marketplace, New York
Both Miha and Matevz took the stage at IAB Mobile Marketplace to talk about the mobile and HTML5-centric future of display advertising. They explained how brands create great ad experiences that transcend screens, how the evolution of video has made beautiful, engaging campaigns scalable, and how we can now measure success that is meaningful and relevant to brands. IAB Marketplace’s Deep-Dive Track Session was finished off with Miha Mikek, Ben Phillips, Global Head of Mobile at MediaCom Worldwide, Angela Gruszka, Director of Marketing & Communications at ABC Carpet & Home, and moderator Peter Minnium, Head of Brand Initiatives at IAB uncovering how to build brands on mobile.
Here’s a glimpse into the event through the many Instagram photos taken throughout the event: http://instaprint.me/gallery/celtra-iab-mobile-marketplace/
To top it off, we’ve also presented the new Smart Video Ad Formats at Adobe Summit in Utah, and made sure our partners and clients got the firsthand insights on our latest innovations at Industry briefings with Mobile5, Rovio, and Skype in London.