The jury is out. Or is it? Artificial intelligence versus creative intelligence

By Celtra

IAB ENGAGE_2017-BLOG-768x432.jpg

The creative intelligence (CI) of humans is based on empathy, beauty and a subjective understanding of art. The artificial intelligence (AI) of computers is based on logic, algorithmic learnings and programmed decision making. When pegged against each other to pick a winning piece of art, who’s right? Can beauty be automated? Can empathy be programmed? Machines and algorithms have always placed a distant second to human beings when it comes to creative and aesthetic processes. The big question is … how long will this remain true?

Matevz Klanjsek, co-founder and Chief Product Officer at Celtra, with the support of Andrew Essex, the then CEO of Tribeca Film Festival, set out to test the limits of AI when applied to creativity. Celtra worked with Tribeca Film Festival to place the first creative AI juror on the Tribeca X award jury. The machine went head-to-head with human jurors to evaluate the very subjective matters of storytelling, perspective and artistic style to select the best short film of 2016.

The winner of the Tribeca X Award was Chris Fonseca’s short film ‘Keep it moving’ about a deaf and highly skilled dancer, for a Smirnoff Ice campaign. But did the machine come to the same conclusion as the other jurors?

At IAB Engage on October 18th, Klanjsek will take to the main stage to explain all, and the results will surprise you.

Don’t miss Matevz Klanjsek, Celtra’s Co-founder and Chief Product Officer at IAB Engage sharing ‘The jury is out. Or is it? Artificial intelligence versus creative intelligence’

It looks like you’re using an Ad Blocker.

Many services block the full experience of Celtra’s website, so please consider disabling your Ad Blocker and refreshing the page. Thanks!