Listen to “A Spoonful of Magic w/ Dhiya Choudary” on Spreaker.
“Making room for everybody doesn’t mean taking room away from anybody.” – Dhiya Choudary.
Dhiya is a Creative Director at Magic Spoon that is disrupting the cereal industry. Here’s what we discussed:
- Dhiya’s advertising career and a few of her favorite campaigns to work on
- What it’s like to move from agency life to the brand-side
- Differences between in-house and agency pitches
- The building blocks of a strong brief
- A day in the life of Magic Spoon
- Tips for working remotely
- Scaling digital content as a DTC (Direct to Consumer) company
- How to capitalize on UGC (user-generated content)
- How to navigate industry diversification
Check out these resources we mentioned during the podcast:
- Dhiya’s LinkedIn profile
- Dhiya’s Instagram profile
- Dhiya’s direct email address
- Magic Spoon’s website
- Celtra’s website
- Link It Black talent diversification movement
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.