Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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Engagement is everything. If you’re buying or selling media, you’re on the lookout for ad product insights to help boost engagement rates and support campaign goals. To help you make data-informed...
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I am excited to share with our customers and community that STG has acquired a majority stake in Celtra. Celtra’s vision was always to empower better creativity in the most scalable way. Over...
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Dynamic creative optimization (DCO) is a display ad technology that has been around for almost a decade now. In an ideal world, DCO would help marketers connect with and convert consumers with...
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This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...
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With the pandemic affecting all of us, many talented marketing, design, and creative operations/studio friends and colleagues are finding themselves on the market for a new position. To make the...
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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Agencies need to move at the speed of insight to produce creative content that sticks. Winning ideas are around every corner, but there is one major roadblock: team silos. Whether that’s with...
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Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. Service options like mobile-oriented delivery...
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Anyone who has been involved in producing creatives for digital marketing campaigns knows how inefficient and time-consuming it is. There are multiple dimensions that designers must take into...
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The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Global CPG brands have a massive challenge with building and activating campaigns around the world. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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As an enterprise marketer, you need to produce large amounts of engaging campaigns for every audience. Although these larger corporations typically have access to extensive production resources,...
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Shopping for new software is overwhelming. There, we said it. With so many options out there, especially in marketing, it can be challenging to decide which ones you really need. Start narrowing...
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Driving revenue is the bread and butter of retail marketing. Whether it’s a holiday offer or a classic BOGO deal, promotions are key to driving sales. However, there are only so many ways you can...
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Shoppers want creative variety. We found that 66% of consumers find brand creative assets (ads, promotions, social posts, etc.) to be repetitive. For brands to meet this challenge and produce the...
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What happens when an unstoppable force hits an immovable object? Just ask every major retailer about 2020. After retail sales experienced a staggering 20% drop from February to April last year, we...
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We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...
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Quick-serve restaurant marketing relies on running a high volume of unique campaigns on a monthly or even weekly basis. From loyalty programs to new menu items or seasonal promotions (looking at...
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The fashion industry is soaring. In 2020, the global apparel market was worth $1.5 trillion and is expected to grow to $2.25 trillion by 2025. This industry explosion is great news for...
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