Drive Results with Creative Insights
Creative Insights Report: Second Edition It’s time for a pulse check on the media industry. How are the biggest players in media upgrading, centralizing, and streamlining their monetization...
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Blog
Celtra's latest creative reads on must-know industry topics.
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Thought-Starters: Creative Testing for E-commerce Ads
If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...
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Seasonal Best Practices for DPAs: Summer Edition
With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...
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How Branding Can Impact ROAS, For The Better
Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...
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Dynamic Product Ads Template Ideas from the Celtra Studio
Creative Automation for Dynamic Product Ads is a powerful way to drive performance with a little help from beautiful, on-brand creative. In fact, according to a 2021 Meta study, adopting a...
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What is Full-Funnel Creativity and Why It’s Your #1 Performance Lever
The path to purchase is a windy one. There are twists and turns of widened eyes, lengthy recommendation conversations, and a bit of meandering along the way. As nonlinear as the customer journey...
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Meet Creative Automation for Dynamic Product Ads
The lower-funnel creative revolution is here, and we’re kicking boring white backgrounds and generic product shots to the curb. Although they’re tasked with the bottom line of business,...
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What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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What Is Creative Consistency and Why It Matters
Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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Get Inspired: The Annual Creative Insights Report is Here
Engagement is everything. If you’re buying or selling media, you’re on the lookout for ad product insights to help boost engagement rates and support campaign goals. To help you make data-informed...
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Celtra Partners With STG for a New Phase of Growth
I am excited to share with our customers and community that STG has acquired a majority stake in Celtra. Celtra’s vision was always to empower better creativity in the most scalable way. Over...
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How Creative Automation Solves DCO Production
Dynamic creative optimization (DCO) is a display ad technology that has been around for almost a decade now. In an ideal world, DCO would help marketers connect with and convert consumers with...
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Driving Full-Funnel Creative Excellence in Growth Marketing
This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...
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Brand-Side Marketing, Studio, and Design Jobs
With the pandemic affecting all of us, many talented marketing, design, and creative operations/studio friends and colleagues are finding themselves on the market for a new position. To make the...
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How Shoppers Are Planning For The Holidays and Creative Production Tips
Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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How Agencies Can Increase Agility and Collaboration
Agencies need to move at the speed of insight to produce creative content that sticks. Winning ideas are around every corner, but there is one major roadblock: team silos. Whether that’s with...
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Chew On This: What Diners Are Saying About QSR Marketing
Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. Service options like mobile-oriented delivery...
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Supercharging Creative Production With Advanced Design Automation
Anyone who has been involved in producing creatives for digital marketing campaigns knows how inefficient and time-consuming it is. There are multiple dimensions that designers must take into...
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What Are Shoppers Saying About Beauty Creative?
The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Taking a Modular Approach to Global CPG Campaign Toolkits
Global CPG brands have a massive challenge with building and activating campaigns around the world. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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