Not everything that counts can be counted, and not everything that can be counted counts. -William Bruce Cameron As a director of Data Insights, Borut ensures that the vast amounts of data that...
Read more
Is improving workflow on your agenda? According to a survey by the Association of National Advertisers, companies that prioritize workflow efficiency see an average of 20% increase in productivity...
Read more
Step out for a stroll around the city and you may find that digital out of home (DOOH) is on the rise. With a growing variety of DOOH inventory becoming available, it’s a race to build reliable...
Read more
In the digital marketing world, things are getting personal- in a good way. When a marketer strikes the perfect balance between being personable in ads that are personalized for the viewer, great...
Read more
Scaling Studio is the enhanced development of Celtra’s Creative Automation software for producing enough creative variety and content volume to power any of today’s most impactful campaigns. It’s...
Read more
Celtra’s industry-leading creative production offering has had an upgrade! Celtra Scaling Studio is the enhanced development of Celtra’s Creative Automation software for producing enough creative...
Read more
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”...
Read more
How can creative teams continue producing high volumes of content for CTV while keeping costs low? As cable TV dies a slow, quiet death, more viewers are turning to streaming platforms for their...
Read more
The collective feeling of doom and gloom looming over the media industry following an extensive number of layoffs in the last several months is still lingering in 2023. Like a bad DJ clearing the...
Read more
Celtra for Dynamic Product Ads (DPA) is a powerful way to drive performance with help from beautiful, on-brand creative. In fact, over the past few years we have seen a push towards...
Read more
What are your new year’s resolutions? At Celtra, our resolution this year is the same as every year. Stay creative. Creativity means different things across the spectrum of marketing channels and...
Read more
A word with Customer Success Directors Tessa Daugherty & Frankie Morgan As a workforce, we have undergone an incredible amount of change in the last few years, notably in the client-facing space,...
Read more
With Maja Mikek, Co-founder & CFO of Celtra In the spirit of keeping up with the times and staying on the pulse of industry news (as we love to do) this second part of the Driving Momentum in the...
Read more
Creative Insights Report: Third Edition Great news for all those who thrive off industry benchmarks and hard numbers… the latest Celtra Creative Insights Report is finally here! Take a deep dive...
Read more
With Šaša Šuštar, Design Director at Celtra Studio A New Era… In 2020, the work-from-home (wfh) model felt like an exciting yet likely passing phase. In 2021, we felt the excitement fade and...
Read more
Creating an environment that empowers your team in a remote-first world comes with its own unique challenges. But when your team is engaged, the results can be incredible. So how can you create...
Read more
The average reader will spend about 15 seconds on a website before clicking away so you need to make a great first impression. Your ad experience plays a huge role in this as poorly designed or...
Read more
Love it or hate it, everyone has an opinion on site skins. They’re high impact, high CPM, and (at times) highly annoying. This format has been around since the early dinosaur days of the internet...
Read more
Developing new markets and even maintaining your existing customer base, requires disruptive shifts. Rather than reinventing the wheel, we needn’t look too far for the next one… Introducing… Site...
Read more
Anyone who has worked on a digital marketing campaign knows how inefficient and time-consuming it can be. Processes aren’t always defined, technologies are siloed, testing is fuzzy… and TikTok...
Read more
Loading More...
