Drive Results with Creative Insights
Creative Insights Report: Second Edition It’s time for a pulse check on the media industry. How are the biggest players in media upgrading, centralizing, and streamlining their monetization...
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Creative Insights Report: Second Edition It’s time for a pulse check on the media industry. How are the biggest players in media upgrading, centralizing, and streamlining their monetization...
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If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...
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With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...
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Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...
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Creative Automation for Dynamic Product Ads is a powerful way to drive performance with a little help from beautiful, on-brand creative. In fact, according to a 2021 Meta study, adopting a...
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The path to purchase is a windy one. There are twists and turns of widened eyes, lengthy recommendation conversations, and a bit of meandering along the way. As nonlinear as the customer journey...
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The lower-funnel creative revolution is here, and we’re kicking boring white backgrounds and generic product shots to the curb. Although they’re tasked with the bottom line of business,...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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Engagement is everything. If you’re buying or selling media, you’re on the lookout for ad product insights to help boost engagement rates and support campaign goals. To help you make data-informed...
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I am excited to share with our customers and community that STG has acquired a majority stake in Celtra. Celtra’s vision was always to empower better creativity in the most scalable way. Over...
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Dynamic creative optimization (DCO) is a display ad technology that has been around for almost a decade now. In an ideal world, DCO would help marketers connect with and convert consumers with...
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This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...
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With the pandemic affecting all of us, many talented marketing, design, and creative operations/studio friends and colleagues are finding themselves on the market for a new position. To make the...
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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Agencies need to move at the speed of insight to produce creative content that sticks. Winning ideas are around every corner, but there is one major roadblock: team silos. Whether that’s with...
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Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. Service options like mobile-oriented delivery...
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Anyone who has been involved in producing creatives for digital marketing campaigns knows how inefficient and time-consuming it is. There are multiple dimensions that designers must take into...
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The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Global CPG brands have a massive challenge with building and activating campaigns around the world. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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