Creative Insights Report: Third Edition Great news for all those who thrive off industry benchmarks and hard numbers… the latest Celtra Creative Insights Report is finally here! Take a deep dive...
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With Šaša Šuštar, Design Director at Celtra Studio A New Era… In 2020, the work-from-home (wfh) model felt like an exciting yet likely passing phase. In 2021, we felt the excitement fade and...
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As a SaaS company, Celtra focuses a tremendous amount of energy on developing the perfect Creative Automation solutions for both brands and media. As expected, Celtra’s elaborate and intricate...
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Creating an environment that empowers your team in a remote-first world comes with its own unique challenges. But when your team is engaged, the results can be incredible. So how can you create...
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The average reader will spend about 15 seconds on a website before clicking away so you need to make a great first impression. Your ad experience plays a huge role in this as poorly designed or...
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Love it or hate it, everyone has an opinion on site skins. They’re high impact, high CPM, and (at times) highly annoying. This format has been around since the early dinosaur days of the internet...
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Developing new markets and even maintaining your existing customer base, requires disruptive shifts. Rather than reinventing the wheel, we needn’t look too far for the next one… Introducing… Site...
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Anyone who has worked on a digital marketing campaign knows how inefficient and time-consuming it can be. Processes aren’t always defined, technologies are siloed, testing is fuzzy… and TikTok...
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Finding the right ad product approach can be challenging to say the least. Over the last decade, we’ve seen creative trends come and go and it all boils down to two production approaches:...
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With the shifts in the advertising business (decline of paid social effectiveness, calls for more privacy), media owners and operators are well-positioned to grow their ad monetization if they...
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If you’re ready to make data-informed decisions about your ad product suite, you’ve come to the right place. After publishing our latest Creative Insights Report filled with performance benchmarks...
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What can 25 billion ad impressions tell us about what effective creative looks like in media monetization? Turns out, a full report’s worth of insights! We recently published our second edition of...
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Celtra’s award-winning media software has been powering artisanal creative for hundreds of top-tier media companies for quite some time now. We are honored to call media mavens like Hearst, NBCU,...
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Creative Insights Report: Second Edition It’s time for a pulse check on the media industry. How are the biggest players in media upgrading, centralizing, and streamlining their monetization...
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If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...
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With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...
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Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...
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Creative Automation for Dynamic Product Ads (DPA) is a powerful way to drive performance with a little help from beautiful, on-brand creative. In fact, according to a 2021 Meta study, adopting a...
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The path to purchase is a windy one. There are twists and turns of widened eyes, lengthy recommendation conversations, and a bit of meandering along the way. As nonlinear as the customer journey...
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The lower-funnel creative revolution is here, and we’re kicking boring white backgrounds and generic product shots to the curb. Although they’re tasked with the bottom line of business,...
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