Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.
In this episode, we discuss:
- The role of branding & brand building today
- Fighting for brand campaign budgets & showing their worth
- Ad expectations for 2022
- Creating a consistent brand voice in advertising
- Coping w/ the rising demand of products