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The 2022 Guide To Brand Promises: Strategies for Australian Brands


Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.

Today’s guest, Steffen Daleng, CMO at Booktopia, discusses the challenges marketers are facing today, how brands can differentiate themselves and what to expect for ads in 2022.

In this episode, we discuss:

- The role of branding & brand building today

- Fighting for brand campaign budgets & showing their worth

- Ad expectations for 2022

- Creating a consistent brand voice in advertising

- Coping w/ the rising demand of products

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.