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What It Takes To Lead A Multiregional Marketing Team

 

There’s a way to position your company across multiple regions and product categories. Even if you have the right process in place, running it repeatedly doesn’t mean that you’re inviting monotony into your marketing operation.

Few people understand the method and data-driven best practice better than Parth Patel, Vice-President Marketing for Kerry Group - Asia Pacific & Middle East Africa.

Parth joined this episode to share some of his most valuable advice about:

- The steps involved in turning creative ideas to business value

- Creating and distributing quality content

- The number one thing to look for when hiring marketing talent

- Supporting teams with martech, digital transformation and automation

- Staying on top of marketing trends

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.