Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy.
We speak with Rodrigo Maroni, CSO at Wunderman Thompson NY, discusses strategy, how to quantify inspiration data, and advice to marketers everywhere.
In this episode, we discuss:
- The transition into strategy & Wunderman Thompson
- Researching the connection between brand growth & inspiration
- The role of strategy in marketing & where it’s headed
- Thoughts on Metaverse & future mega trends in advertising