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A Spoonful of Magic w/ Dhiya Choudary

“Making room for everybody doesn’t mean taking room away from anybody.” – Dhiya Choudary.

Dhiya is a Creative Director at Magic Spoon that is disrupting the cereal industry. Here’s what we discussed:
 

  • Dhiya’s advertising career and a few of her favorite campaigns to work on
  • What it’s like to move from agency life to the brand-side
  • Differences between in-house and agency pitches
  • The building blocks of a strong brief
  • A day in the life of Magic Spoon
  • Tips for working remotely
  • Scaling digital content as a DTC (Direct to Consumer) company
  • How to capitalize on UGC (user-generated content)
  • How to navigate industry diversification

Check out these resources we mentioned during the podcast:

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