Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.
Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.
In this episode, we discuss:
-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts
-Why highly targeted marketing efforts can compete with large campaigns
-The value in eking out a niche
Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.