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From Performance to Branding with Wish

 

 

 

 

 

Today’s top creative directors need an arsenal of unusual skills.

In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget.

In this episode, we’re delighted to chat with Martín Rossetti, the Senior Creative Director at Wish, who began his incredibly fun and illustrious career in the film industry.

He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms Wish’s revolutionary and massively effective creative department.

Join us as we dive into:

  • The importance of storytelling, from filmmaking to brand trailblazing
  • Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign
  • How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love

 

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.