Today’s top creative directors need an arsenal of unusual skills.
In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have the luxury of a huge budget.
He worked behind the scenes on Michael Moore and ESPN documentaries, was attacked by a cheetah in Africa, found himself at the Cannes Film Festival, and now helms Wish’s revolutionary and massively effective creative department.
Join us as we dive into:
- The importance of storytelling, from filmmaking to brand trailblazing
- Martín’s madly ambitious and wildly successful 2018 World Cup marketing campaign
- How Wish leverages their data and in-house presence to create super agile performance marketing content that customers love