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Sustainable CPG Best Practices With Cleancult w/ Gerardo Mellado

Cleanliness took on a new meaning during the pandemic.

With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market?

On this episode of Brand-side, we sit down with Gerardo Mellado, Brand Director at Clean Cult to discuss the company’s branding strategies and their mission.

What we talked about:

  • Cleancult’s recent rebrand
  • How to maintain customers
  • Educating the community as a CPG brand

Check out these resources we mentioned during the podcast:

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.

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