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The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”


If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.


Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.


In this episode, we discuss:

-Theodor’s innovative ad-agency sitcom 

-Why mistakes aren’t the enemy, doing nothing is

-How to balance the need for diverse input with leadership


Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.