Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it.
According to today’s guest, Nobles Crawford, Senior Media Manager at Reckitt, that’s a big reason why this industry has incredible cultural importance. Brands have the potential to build a more equitable and inclusive society, and in this episode, Nobles shares what marketers should be doing with that opportunity.
What we talked about:
-Demanding accountability from social media platforms
-How privacy initiatives impact media strategy
-Conducting a risk assessment on creative ideas to drive innovation
Nobles Crawford’s LinkedIn Profile can be found here.
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