Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe
The devil is in the details…
It’s the little things that will make or break that big campaign you’re about to launch.
If you want to make sure you nail these details, you need to approach it with a design mindset.
And it’s paying off.
In this episode, we discuss:
- Why brands fail to understand their real competition (Spoiler: It’s the internet)
- Why customers can see right through disingenuous causes