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Hidden adidas x Celtra

Efficiently Scaling Global Brand Consistency

Last updated: March 24, 2021

To meet today’s increasing demand for greater personalized and relevant digital content, adidas leverages the creative automation platform—Celtra—to achieve marketing content variety without compromising its brand, local relevance, and time. Discover how adidas scales localization and creative variety while maintaining global brand consistency, distributes creative content directly, and achieves greater production efficiencies across teams with Celtra.