Equity, Inclusivity & Brand Responsibility With Reckitt

Listen to “Equity, Inclusivity & Brand Responsibility with Reckitt” on Spreaker.

Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it.

According to today’s guest, Nobles Crawford, Senior Media Manager at Reckitt, that’s a big reason why this industry has incredible cultural importance. Brands have the potential to build a more equitable and inclusive society, and in this episode, Nobles shares what marketers should be doing with that opportunity.

What we talked about:

-Demanding accountability from social media platforms

-How privacy initiatives impact media strategy

-Conducting a risk assessment on creative ideas to drive innovation

Nobles Crawford’s LinkedIn Profile can be found here.

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.