The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA
Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.”
If you want to innovate, you need the tenacity to bounce back from every “no” with another solution.
Today’s guest, Theodor Arhio , Executive Director of Innovation at TBWA Chiat Day Los Angeles , is someone with the kind of tenacity to start an ad-agency sitcom where each episode created a real campaign for a real brand client.
In this episode, we discuss:
-Theodor’s innovative ad-agency sitcom
-Why mistakes aren’t the enemy, doing nothing is
-How to balance the need for diverse input with leadership