Accent Group, a leading footwear and apparel retailer in Australia and New Zealand, set out to boost the performance of its lower-funnel advertising. By adopting Celtra’s Dynamic Product Ads, which enabled scalable, on-brand, and visually enriched catalog ad templates, Accent Group achieved a 10% increase in GA Return on Ad Spend (ROAS) during one of the busiest shopping periods of the year.
Challenge: Elevate lower-funnel ad performance
With 34 brands and over 35 online stores under its umbrella, Accent Group is a major player in the ANZ retail market. To support their continued growth, they focused on improving the effectiveness of their digital advertising, including catalog ads for high-priority brands such as Dr. Martens, Vans, The Athlete’s Foot, Platypus, and Skechers. The goal: increase both reach and return on ad spend during high-traffic events like Cyber Week.
Solution: Branded catalog ads that stand out
Accent Group partnered with Celtra to transform their catalog ads from standard, generic templates into branded, visually rich experiences. Using Celtra’s Dynamic Product Ads, the team implemented templates tailored to the unique look and feel of every brand. Each ad was also populated with dynamic product data, such as sale price, original price, discount percentage, and product name, resulting in highly relevant and performance-driven creative.
Result: More efficiency, higher impact
During peak sale season (November and December), campaigns using Celtra’s enriched templates significantly outperformed those using basic product ads. The creative uplift helped the team drive more reach and conversions across key brands.
