Marketers, what if you had access to a powerful hub that brings premium, branded digital ads right to your fingertips – ready to be personalized, activated, and scaled in an instant? That’s exactly where Celtra’s Toolkits, the latest upgrade to the Creative Automation platform, come in. Integrating automation and AI capabilities directly into the marketing workflow, this game-changing release gathers pre-approved, branded ad templates in a centralized gallery to empower everyone on the team to efficiently adapt and repurpose campaign content whenever needed.
No more wasting time searching for the right assets or slowing down your creative teams with small edits. Marketers can now easily self-serve omnichannel creatives, speeding up turnaround times and resulting in better campaign performance. The future of marketing is here — and it’s more efficient and flexible than ever.
Everything your marketing team needs in one place
Today, marketing teams face mounting pressures to deliver high-impact, engaging campaigns across an ever-expanding range of channels and markets while juggling limited resources. Although they are masters of wearing many hats, they often find themselves heavily dependent on creative teams, which slows down their ability to respond to changes and performance learning.
Celtra’s Creative Automation is a self-serve, cloud-based software solution designed to help the world’s leading companies deliver better-performing digital ads faster. But this end-to-end platform doesn’t just help designers execute their premium creative vision with precision—it also makes it incredibly easy for other teams to integrate personalized, on-brand content into all their digital campaigns, enabling scalable personalization.
With the newly released Toolkits, creative teams can now prepare and approve branded toolkits for various layouts, formats, and channels. What does this mean for the marketing workflow? Marketers are now fully equipped with branded and ready-to-use ad templates that enable them to personalize and activate content whenever needed without compromising brand integrity or creative quality.
Say hello to a faster and more efficient campaign workflow, supercharged with AI capabilities
The flexibility to quickly customize creatives in alignment with campaign goals and performance learnings enables marketers to efficiently refresh campaigns across all connected channels, platforms, and markets. How do Toolkits make that possible in an intuitive environment?
Creatives stretched thin? No problem
The new toolkits are simple to navigate and intuitive to use. They enable marketers to adapt content without needing extensive design expertise. Whether they are adjusting copy, swapping visuals, or changing layouts, marketers can tailor creatives quickly to meet any specific campaign, audience, and market needs.
AI-powered recommendations to optimize creatives
From smart on-brand text suggestions to image recommendations, AI-powered recommendations help marketers deliver more effective assets faster. On top of that, the AI-powered localization features enable them to generate region-specific content quickly, ensuring global campaigns feel personalized and relevant at a local level.
Locking in brand and creative integrity
Toolkits ensure brand consistency across every asset, campaign, and channel. The permission settings give creative teams the control they need to protect their designs while allowing marketers to make the needed content changes without worrying about breaking any brand or creative rules.
Easily scalable activation across all connected channels
Serving omnichannel campaigns is necessary but difficult as brands and advertisers try to ensure a consistent experience across multiple platforms and touchpoints. Now marketers can generate and scale assets in different sizes and formats for all the needed ad channels, audiences, and markets from a single toolkit—ensuring consistency and saving hours of time.
The best of both worlds: Creative excellence meets marketing efficiency
As new media channels pop up, consumer behaviors change, and fresh trends emerge, marketing teams will need the ability to scale captivating content across complex environments and markets. But beyond just creating content, there’s a growing need for brands to understand how different levers—whether it’s AI know-how, brand impact, or other factors—can drive better performance. Furthermore, having clear, end-to-end measurements for campaigns will be essential in understanding what’s truly driving success.
Celtra’s new Toolkits combine a powerful creative production wizard with a powerful marketing wizard. This wizard gives designers the tools to bring their creative vision to life while providing marketers with the insight needed to optimize and activate content at scale. This way, both teams can collaborate efficiently, reduce time to market, and maintain brand integrity across all activations while measuring the impact that drives results.
Ready to revolutionize your marketing workflow, ramp up your performance knowledge, and stay ahead of the competition in 2025?