McDonald’s Nordics partnered with Celtra to unify and streamline creative operations across Denmark, Sweden, Norway, and Finland. By implementing a centralized creative supply system powered by Celtra’s toolkits, the team achieved a 12.8x increase in production efficiency, with an average of just 0.6 minutes needed to produce a single creative. Beyond speed, the new system enables real-time testing, learning, and creative adaptation across markets.
Challenge: Streamline collaboration across the Nordics
When McDonald’s Nordic Marketing team set out to build a new and modern Marketing Operational Model, their goal was not just greater efficiency — it was better collaboration across the Nordic region. As part of the setup, they required a technology and platform that could unify strategies, streamline content creation, and scale creative production across Denmark, Sweden, Norway, and Finland without reinventing the wheel in each market.
Solution: A centralized creative supply system
McDonald’s Nordics turned to Celtra to power a centralized creative supply system, bringing teams, markets, and tools together under one scalable workflow.
Today, the entire region runs on Celtra toolkits, powering creative across every digital touchpoint, from in-store kiosks and app content to paid media, ensuring consistency, speed, and collaboration across the region. This new workflow has opened new possibilities and transformed how they approach creative. Instead of guessing what might work, the team now tests, learns, and adapts in real time, easily exploring different layouts, price points, and seasonal themes at scale.
Results: Increased efficiency and experimentation
Thanks to Celtra, McDonald’s Nordics transformed their creative operations, boosting production efficiency by 12.8x, with an average of just 0.6 minutes needed to produce a single creative.
They were able to achieve massive scale without adding headcount or compromising brand quality. Beyond greater speed and scale, this new system enabled real-time testing, learning, and creative adaptation across markets, and empowered McDonald’s to experiment, evolve, and keep pace with whatever comes next.
If your team is facing growing creative demands across markets, it may be time to rethink how creative gets produced. See how a centralized creative supply system can help you move faster, test more, and stay consistent at scale – book a demo with our team today.
