MPlus set out to move beyond surface-level ad impressions, aiming to deliver deeper engagement and richer insights that help their customers truly understand their audiences.
With Celtra’s Catalogue Browser, they demonstrated how multi-product shoppable units can turn ads into discovery experiences and serve as a repeatable premium solution for future campaigns.
Challenge: Creating ad experiences that drive true engagement
The challenge today is no longer just delivering impressions or clicks. Advertisers want ads that can hold attention and inspire meaningful interaction. This rising demand for interactivity has been recognized across the industry as well – reflected by Celtra being named Best Interactive Content Platform at the 2025 Digiday Technology Awards.
MPlus set out to meet this challenge by offering premium ad experiences that could sustain interest, encourage exploration, and deliver clear proof of engagement. At the same time, these solutions needed to extend beyond a one-off execution. Interactive ads are often resource-intensive and difficult to scale, so MPlus needed a repeatable approach that would allow them to deliver innovative experiences efficiently across multiple clients and campaigns.
Solution: Shoppable galleries that go beyond passive impressions
To meet this need, MPlus adopted Celtra’s Catalogue Browser, a premium ad product that transforms a single unit into an interactive multi-panel experience. Rather than serving one static product or message, the format invites users to swipe, explore, and discover directly within the ad.
For MPlus, this meant delivering richer, more immersive experiences for clients that could be efficiently activated and scaled across multiple campaigns and verticals.
An interactive catalog experience presents products in a horizontally scrollable gallery, enabling users to navigate through different items and product categories with simple gestures like taps and swipes.
Results: Faster delivery, higher output, and stronger campaign performance
MPlus achieved an average engagement rate of 13.8% with the Catalogue Browser, surpassing benchmarks* by more than 6x. Just as importantly, users stayed engaged
for nearly the full duration of the ads, with average interaction time (13s) almost identical to exposure time (13s). This proved that audiences weren’t only noticing the ads, they were actively engaging with them throughout.
*The engagement benchmark reflects the performance of Shoppable Galleries formats, measured in Celtra between January 1 and June 30, 2025.
For MPlus, this was more than a campaign success; it was a validation of a repeatable premium product offering they can bring to clients across verticals, enabling them to deliver deeper, more interactive experiences.
Want to see how Celtra’s Creative Enablement solution can help your business? Reach out to our team and see our cloud-based platform in action.
