New in Creative Automation: Gaining Greater Visibility with New Reporting Capabilities

We are thrilled to introduce new reporting capabilities, designed to bring Celtra Creative Automation users even deeper insights into their production activity. Why are these new developments so exciting? Greater visibility across the creative process can help you optimize how you manage and analyze your creative operations, enabling you to identify new opportunities for further improvements.

Introducing Creative Automation Analytics: Turning insights into action

Creative Automation productivity Insights are a game-changer that deliver key metrics to help marketing leaders, brand managers, directors, and other stakeholders achieve greater visibility across the entire creative process.

Accessible via a dedicated new Insights workspace, the new analytics report empowers marketing organizations to turn insights into action by helping them to:

• Ensure Creative Automation is utilized in the most optimal way, enabling teams to achieve productivity and time per creative scores above the benchmarks.
• Gain a deeper understanding of the creative investments and productivity gain opportunities across the workflow stages, from design effort to the lifecycle of review and content adaptation. 
• Track the progression of campaigns more effectively and optimize their strategies in real-time. 
• Uncover new opportunities for automation, enabling teams to increase efficiency, save time and resources, and ultimately achieve more with less. 
• Ensure that every step of the creative process is aligned with business goals, maximizing ROI and driving success.

Creative Automation Analytics zeros in on three critical metrics: 

• the volume of media-ready creatives across video, image, and HTML formats, 
• productivity, 
• time spent. 

These metrics are tracked across multiple dimensions, giving users a comprehensive view of how Creative Automation is performing within their organization and allowing marketing team leaders to compare their performance with Celtra’s averages.

What’s next?

The new reporting capabilities are just the beginning. Future updates will expand on these data views, offering even more detailed breakdowns, including brand-specific breakdowns, analyzing projects and design files based on their organizational structure and production workflows. This will empower customers to easily analyze their activity based on the criteria that are most relevant to their use case.

As we continue to evolve Celtra’s analytics and reporting features, we remain focused on delivering tools that enhance your ability to manage and optimize creative production. Stay tuned for more updates as we refine and expand these capabilities to better serve your needs.