With Celtra Creative Automation, On’s team increased campaign personalization and iterative campaign cycles with even greater efficiency while driving performance and brand consistency.
Challenge: Omnichannel scale without compromising their unique creative vision
Delivering creative excellence across their customer journey is a top priority for On, and the team was eager to align its creative vision and brand experience across top-funnel programmatic creatives and dynamic video product ads. They needed a smarter, scalable way to tackle the growing number of personalization initiatives, especially for formats like video and rich media that were difficult to scale.
Solution: Creative Automation enables real-time feedback for omnichannel campaigns
On turned to Celtra’s Creative Automation solution for faster, on-brand omnichannel production and to enable more agile content changes for their multilingual apparel campaigns. With Celtra’s unique design automation technology, On’s creative team seamlessly adapts and resizes their creatives across formats and high-volume feeds in a fraction of the time. Additionally, Celtra’s real-time collaboration and updates help the team reduce the time spent on feedback exchanges.
Results: 2x+ performance increase with a significant boost in production capacity
Leveraging Celtra allowed On’s team to boost their performance across key e-commerce channels by efficiently scaling visually captivating ads. Since launching enriched creatives across their funnel, especially video, they achieved a 2x lift in TikTok performance and a substantial ROAS increase in their dynamic video product ads campaign.
At the same time, the team also gained boosts in production productivity, reducing hundreds of hours of design resources and effort saved. With the extra time savings, the core creative team has been able to dedicate more time to ideating new creative concepts and scale up its overall production, allowing them to expand their personalization efforts across even more campaigns.
Want to see how Celtra’s Creative Automation solution can help your business? Reach out to our team and see our cloud-based platform in action.