How much of your media spend is going to waste?
Underperforming ads quietly drain your budget every day. Most brands know they’re losing money, they just don’t know how much.
Enter your numbers and find out.
Targeting and bidding used to set you apart. Now they’re table stakes.
AI and walled gardens now control audience decisions. Your optimization advantage is gone.
Smart bidding has narrowed the gap between advanced and average buyers to almost zero.
Creative quality & speed are now the primary drivers of performance, but they’re often overlooked.
The hidden cost of underperforming creative
According to Celtra’s AI scoring data, 1 in 4 creatives is actively underperforming across your campaigns. Enter your annual spend to see exactly what’s at stake.
Based on Celtra’s AI creative scoring benchmarks: on average, 11.4% of media spend is lost due to underperforming creatives. Actual figures will vary by account and campaign mix.
Bridge the performance gap with Celtra
Celtra turns creative supply into a strategic advantage. Get the scale, control, and insights you need to move faster and deliver ads that actually work.
Easily generate and launch high-performing campaigns across every format and market, with brand governance and media requirements built in from the start.
Use predictive AI to forecast performance and surface asset-level insights so you know exactly which creative elements are moving the needle.
Review and deploy creatives directly from Celtra, maximizing potential across social, CTV, programmatic, retail media, and the open web.
Discover how Siemens improved the performance & cost efficiency of their campaigns with Celtra
Read case studyWant to get more from your media spend?
Get a personalized walk-through of the Celtra platform and unlock better performancewith automated creative.
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