As one of the world’s largest technology companies, Siemens’ B2B engineering and aerospace division needed to scale creative production for global markets. The team was under pressure to deliver more digital marketing assets more quickly, while maintaining high quality and brand consistency. To meet these demands, Siemens partnered with Celtra to streamline workflows, empower non-designers, and unlock greater creative agility.
Challenge: Scaling creative production while protecting the brand
Siemens’ B2B team faced mounting pressure to keep up with an ever-growing volume of needed digital marketing assets. What once took just two days to deliver began stretching to ten days, with resizing and repetitive versioning consuming valuable time and resources.
The team was looking to:
- Automate design tasks to reduce production time – while protecting brand guidelines
- Create reusable templates across formats (banners, social, ebooks, etc.) to meet last-minute requests
- Enable more creative testing without overloading the team
- Simplify localization for global markets
- Empower non-designers to activate campaigns with brand-safe creative
Solution: Automating workflows and empowering non-designers
With Celtra, Siemens transformed their creative production workflows.
Their in-house design team gained tools to automate repetitive tasks and build reusable templates, while content leads can independently version creative within a brand-safe environment.
Key improvements include:
✔️ Automation significantly reduced the turnaround time for activating creative for marketing initiatives.
✔️ Non-designers can quickly adapt brand-safe templates, easily powering localization, personalization and testing.
✔️ Creative produced with Celtra drives stronger engagement and results in Siemens’ Demandbase campaigns.
Results: Faster delivery, higher output, and stronger campaign performance
The adoption of Celtra quickly delivered measurable results for the B2B engineering and aerospace team. By eliminating manual production bottlenecks, the team was able to scale output at unprecedented speed and volume.
Non-designers were empowered to independently activate creative, enabling more testing and easing localization.
The new workflow translated into meaningful performance gains for Siemens. Their Demandbase campaigns delivered standout results, achieving stronger engagement and lower costs across global markets.
Ready to scale your creative production and performance like Siemens? Request a demo and see Celtra in action.
