To maintain its edge in the volatile online trading market, IG required a solution that could match the speed of global financial shifts. By implementing Celtra, IG has modernized its creative operations through three key pillars: delivering real-time dynamic content synced to the markets, automating cross-channel activation, and accelerating creative experimentation. These capabilities allow IG to scale rapidly while ensuring total compliance in a highly regulated industry.
Challenge: Keeping pace with constant change
Operating in fast-moving financial markets, IG needed an advertising solution that could keep up with continuous change and maintain cultural relevance across multiple channels.
They had relied on Smartly for more than 5 years but began to feel limitations in the time-to-market and creative flexibility it offered. This made it increasingly difficult for IG to react to market shifts and scale effectively, so they started looking for an alternative solution that could deliver speed, efficiency, and cross-channel consistency.
Solution: Unlocking in-flight responsiveness and efficiency with Celtra
By replacing Smartly with Celtra, IG was able to centralize and automate its cross-channel advertising efforts. With Celtra, they unlocked:
- In-flight responsiveness through creatives that dynamically update in real time based on live financial data
- Creative experimentation flexibility, enabling rapid testing and optimization
- Activation speed through connected, end-to-end delivery across channels
- Audience-specific creative serving relevant stock ads based on users’ recent searches
As a result, IG now delivers real-time dynamic content that moves in sync with the markets, while also cutting production turnaround times from 72 hours to just minutes.
Results: Significant efficiency and performance gains
Through the implementation of Celtra, IG has unlocked new creative possibilities. Instead of relying on generic messaging, they can now use live data to capture users’ attention and drive conversions with timely messaging, such as highlighting significant value increases or drops, alongside personalized content like showing tech stocks to tech-forward audiences.
Celtra also brings the control and consistency required in a highly regulated industry, enabling teams to scale personalized creative without compromising compliance or brand standards.
In addition to elevating creative quality with more innovative and dynamic designs, IG significantly reduced time to market, unlocking substantial efficiency gains and cost savings across their creative production.
For IG, the same financial markets that demand speed from their campaigns also demand precision and compliance. If your team is ready to move at the speed of your market without sacrificing brand control, book a demo with our team to see what Celtra can do for you.
