This in-depth conversation brings together Mark Ward, Sr. Digital Performance Marketing Lead at IG Group, and Alex Griffiths, Sr. Director of Customer Success at Celtra, for an honest look at how modern financial brands are navigating creative production at scale. They explore the evolving landscape of digital marketing in a highly regulated industry, from balancing compliance with speed, to embedding automation and AI into creative workflows, to maintaining consistency as campaign demands grow.
Whether you’re a marketer, creative operations lead, or digital strategist looking to future-proof your campaign production, this interview is packed with practical insights and real-world examples. Tune in to hear how IG Group is rethinking campaign delivery with Celtra, and what’s next for creative automation in finance and beyond.
