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The Celtra Creative Insights Report (8th edition)

Last updated: February 10, 2026

Stay ahead of what’s driving performance with our latest Creative Insights Report: 8th Edition, featuring H2 2025 benchmarks and emerging creative trends across channels and verticals.

Here’s what’s inside:

  • How location-enabled video in CTV is growing fast, with usage up 53x year-over-year
  • Why social-style display and vertical video formats are delivering longer exposure and stronger CTR
  • How pause ads are capturing high-attention moments, with a 28x higher QR scan rate than other CTV executions
  • Fresh H2 2025 creative benchmarks across industries, including engagement, CTR, and video completion rates

Get the insights you need to build creative experiences that feel natural, reduce friction, and turn attention into measurable outcomes.

Explore Celtra Creative Insights 8th Edition with H2 2025 benchmarks, CTV trends, and high performing creative formats.

Complete the form to download the report