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Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe

The devil is in the details…

It’s the little things that will make or break that big campaign you’re about to launch.

If you want to make sure you nail these details, you need to approach it with a design mindset.

That’s how João Paz, Head Of Design at MullenLowe US, has approached his maker space where he’s taking the attention to detail the design industry does for branding and applying it towards campaigns.

And it’s paying off.

In this episode, we discuss:

  • How to approach a campaign with a detail-oriented design mindset
  • Why brands fail to understand their real competition (Spoiler: It’s the internet)
  • Why customers can see right through disingenuous causes

Find this interview and many more by following BRAND-SIDE on Spotify and Apple Podcasts.