The brand side is anything but boring. But a lot of marketing professionals somehow think it is.
On this episode of Brand-Side, I interview . Leigh is the associate creative director at , a teledentistry company that makes at-home teeth straightening easier and more affordable. But she got her start in the agency world.
It took Leigh a week — just one week — after her move to SmileDirectClub to be smitten with working in-house. In this interview, we delved deep into her story.
Leigh and I talked about:
- Lessons Leigh learned on the journey from marketing to advertising to the brand side.
- The best things about being in-house
- Whether or not brands can recreate strong, impactful experiences online